Looking toward 2025 and beyond, Mirchi is pivoting toward immersive audio and smart speakers. As Alexa and Google Home penetrate Indian households, "Mirchi" has become a command, not just a name. They are developing exclusive, scripted audio dramas (similar to Audible originals) but priced for the Indian mass market.
Audio remains Mirchi’s core strength, but the delivery has evolved. Through the Mirchi Plus app and global audio platforms, the company offers a vast library of podcasts. These include: Www mirchi xxx com
A key example of their original content, this show, presented by LIC Housing Finance, explores the emotional journey of making a home. It is a multimedia experience produced by Mirchi and aired on Mirchi Plus and Mirchi Mumbai 98.3. Popular Media and Content Genres Looking toward 2025 and beyond, Mirchi is pivoting