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| Competitor | Strength | Weakness | Opportunity | |------------|----------|----------|-------------| | | Massive CC0 library, excellent UI, strong SEO. | No “bundled” premium upsell. | Offer curated niche packs that Pexels lacks. | | Mixkit | High‑quality, motion‑graphics focus. | Limited free download volume per month. | Provide “unlimited” free downloads with email capture. | | Storyblocks Free Collection | Direct commercial license, easy integration via API. | Small library, brand‑centric. | Build a “community‑submitted” section to expand volume. | | Coverr | Simple web‑background oriented clips. | Lack of short‑form vertical content. | Add vertical 9:16 clips for TikTok/Reels creators. | | Offer curated niche packs that Pexels lacks