If you want to optimize your digital media approach, tell me:

Audiences want agency. From choosing narrative paths in streaming shows to participating in massive, real-time digital events within gaming worlds, entertainment is becoming an active, participatory experience.

Furthermore, hyper-personalization will reign. Algorithms will not just suggest what to watch; they will curate a unique feed of that is algorithmically stitched together from dozens of sources, predicting your mood before you even know it.