At her peak on OnlyFans, she reportedly earned upwards of £600,000 per month . Collaborations with Jmac

: She gained international attention for claiming to have slept with 1,057 men in 12 hours

Her marketing strategy is aggressive and savvy. She uses TikTok, Instagram, and X (formerly Twitter) to post suggestive but non-explicit teasers, driving millions of views to her link-in-bio. Key elements of her brand include: