While urban areas are shifting toward nuclear families, the concept of the extended family remains paramount. Decisions regarding careers, marriage, and finances often involve the counsel of elders.
Several macroeconomic and cultural shifts have accelerated the demand for Indian culture and lifestyle content across digital platforms. While urban areas are shifting toward nuclear families,
Documenting the history and revival of specific weaves like Banarasi silk, Kanjeevaram, Chikankari, and Khadi. 000 miles away
👵👧 Even if we move to a city 10,000 miles away, Mom’s morning voice note, Dad’s unsolicited stock market advice, and Grandma’s opinion on your haircut arrive daily . Culture isn’t a place. It’s a group chat that never sleeps. Mom’s morning voice note