| Feature | What We Saw | Verdict | |--------|-------------|---------| | | Rotating carousel of best‑sellers, a seasonal lookbook, and a “Free Shipping Over $75” badge. | Eye‑catching; instantly tells you what the brand sells. | | Navigation | Top bar: Home • Shop • Collections • About • Blog • Contact . Hover‑menus reveal sub‑categories (e.g., Dresses → Sweet, Classic, Gothic). | Logical hierarchy, but the “Collections” dropdown is a bit crowded on mobile. | | Search | Predictive search with auto‑suggested product names and filters. | Fast & helpful. | | Product pages | Large hero image, carousel of alternate angles, “Zoom” button, size guide, material details, and “Style It With” recommendations. | Rich information; encourages upsell. | | Checkout | Guest checkout, PayPal, Stripe, Apple Pay, and a “Save my details for next time” toggle. | Streamlined—only 3 steps. | | Mobile | Responsive layout; sticky cart icon and collapsible menu. | Generally smooth, but the filter panel feels cramped on screens < 375 px. |
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