Write down three keywords that define your career expertise. All your content should revolve around these keywords. 2. Tailor Content by Platform

Monitor the depth of discussion in your comment sections. High-value industry peers debating your points provides more algorithmic and professional value than thousands of generic compliments. To help tailor this content strategy, let me know: What is your specific ? Which social media platform do you prefer to use?

A standout feature for 2024 is the shift toward and Employee Generated Content (EGC) .