: The style is built around "creating a desire" rather than just providing clothing, where the wearer "purchases" a specific status and emotional image. Digital Presence & Identity
Typing "pcassshhh" requires knowing the exact onomatopoeia. Typing "priscilla cassshhh" requires remembering the triple 's'. This barrier to entry creates a secret garden effect. The gallery does not want to be found by the masses; it wants to be discovered by the obsessed.