Through social media campaigns, interviews, and public events, Ayyappan shared his story and encouraged people to choose legitimate channels to watch movies. He also collaborated with local authorities and industry organizations to help combat piracy.
The disappearance of major piracy networks coincided with the boom of legitimate streaming. Audiences can now access legal Malayalam content through global platforms like , Amazon Prime Video , and Disney+ Hotstar , alongside regional platforms such as ManoramaMAX and SonyLIV .
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