Kotler argues that with the advent of (ChatGPT, Sora, Gemini) and Spatial Computing (Apple Vision Pro, Meta Quest), customers no longer "touchpoints." They exist in a state of "permanent activation."
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| Detail | Information | | :--- | :--- | | | Marketing 6.0: The Future Is Immersive | | Authors | Philip Kotler, Hermawan Kartajaya, Iwan Setiawan | | Publisher | John Wiley & Sons | | Publication Date | December 2023 / 2024 | | Pages | 256 pages (print edition) | | ISBN (Print) | 978-1-119-83521-9 | | ISBN (eBook) | 978-1-119-83537-0 | | Book Structure | 10 chapters across 3 parts | Kotler argues that with the advent of (ChatGPT,
Brands can no longer rely on two-dimensional screens to tell stories. Marketing 6.0 utilizes: Can’t copy the link right now
AR and VR tools allow consumers to engage with products virtually. AR overlays digital content onto the real world—for example, allowing customers to see how furniture would look in their homes. VR creates fully immersive digital environments, useful for practical training, virtual product demonstrations, and brand storytelling. As Kotler and his co-authors explain, AR allows customers to have interactive and immersive experiences by exploring products virtually and visualizing how they would fit into their lives.
: Brands must engage customers through sight, sound, and even touch/scent in virtual settings to build deeper emotional bonds. Strategic Framework
Kotler argues that with the advent of (ChatGPT, Sora, Gemini) and Spatial Computing (Apple Vision Pro, Meta Quest), customers no longer "touchpoints." They exist in a state of "permanent activation."
This public link is valid for 7 days and shares a thread, including any personal information you added. This link or copies made by others cannot be deleted. If you share with third parties, their policies apply. Can’t copy the link right now. Try again later.
| Detail | Information | | :--- | :--- | | | Marketing 6.0: The Future Is Immersive | | Authors | Philip Kotler, Hermawan Kartajaya, Iwan Setiawan | | Publisher | John Wiley & Sons | | Publication Date | December 2023 / 2024 | | Pages | 256 pages (print edition) | | ISBN (Print) | 978-1-119-83521-9 | | ISBN (eBook) | 978-1-119-83537-0 | | Book Structure | 10 chapters across 3 parts |
Brands can no longer rely on two-dimensional screens to tell stories. Marketing 6.0 utilizes:
AR and VR tools allow consumers to engage with products virtually. AR overlays digital content onto the real world—for example, allowing customers to see how furniture would look in their homes. VR creates fully immersive digital environments, useful for practical training, virtual product demonstrations, and brand storytelling. As Kotler and his co-authors explain, AR allows customers to have interactive and immersive experiences by exploring products virtually and visualizing how they would fit into their lives.
: Brands must engage customers through sight, sound, and even touch/scent in virtual settings to build deeper emotional bonds. Strategic Framework