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was the first southern regional channel from the Zee bouquet. It has since become a top-rated destination for "wholesome entertainment" aimed at all age groups. Programming Focus

Properties like Soyagam prove that audiences crave high-quality, hybridized content. It removes geographic and linguistic barriers, proving that entertainment value is universal. By hosting Bollywood luminaries on a regional platform, Zee Telugu elevates its own brand equity while offering Hindi cinema a direct, intimate channel to millions of southern households. was the first southern regional channel from the Zee bouquet