Dozen of short filmmakers from Amalapuram upload content weekly. Popular short film titles include:

Food vloggers flock to Amalapuram to showcase the rich culinary heritage of Konaseema. Popular video topics include:

Traditional seafood recipes made with fresh river catches.

The line between "filmography" (traditional movies) and "popular videos" (digital content) is blurring. In 2024, a web series titled was fully financed by NRIs from Amalapuram. It was shot on location using local actors and released on YouTube, garnering 5 lakh views in its first week.

This classic film starring Akkineni Nageswara Rao beautifully captured the familial bonds, traditional values, and riverbank landscapes native to the Konaseema region.

The name "Amalapuram" has become a "catchy" lyrical hook in Tollywood, often used in high-energy "item" or folk-inspired songs that gain massive popularity on platforms like YouTube.