The phenomenon is a perfect storm of internet irony. It takes the hollow narcissism of American Psycho , applies it to the desperation of the adult economy, and filters it through the trans panic of the "ladyboy" punchline. It is a space where nothing is real: the woman might be a man, the rich sigma is usually a broke teenager, and the intimacy is pay-per-view.
The platform has produced viral mainstream stars like British creator Lily Phillips, who documented sleeping with 100 men in a day. To the "Sigma" viewer, figures like Phillips (and Bonnie Blue) represent the commodification of female sexuality. They are the "psychos" in the red tracksuit—narcissistic and transactional, just like Bateman. OnlyFans - Ladyboy Meme- English Psycho
The most prominent example of this genre is the video of a travel streamer named interviewing a young woman named Zugus . In the clip, after Zugus reveals she is a “ladyboy,” the host’s face contorts in exaggerated horror. The video has amassed a staggering 82 million views . Other popular iterations include a tourist stating, “The Thai girls are nice, but the ladyboys are nicer,” and another man recounting how he unknowingly received a blowjob from a ladyboy, laughing it off while emphasizing “how fit she was.” The phenomenon is a perfect storm of internet irony
Furthermore, adult subreddits have become laboratories for "ladyboy" memes, often using the detached Bateman format to advertise content. The formula is simple: = High conversion rate. The platform has produced viral mainstream stars like
For creators, the meme serves as a double-edged sword. On one hand, it provides a recognizable brand identity that cuts through the noise of saturated platforms. Using meme-adjacent hashtags allows creators to tap into pre-existing search algorithmic trends. On the other hand, it reinforces narrow stereotypes , often forcing creators to perform a specific, hyper-feminized version of "Thai-ness" or trans-identity to remain profitable, potentially limiting their creative and personal agency.