So what's next for Naughty Office? According to Mia Malkova, the studio is working on several new experiences, including a range of educational and entertainment applications. The studio is also exploring new technologies, such as augmented reality (AR) and mixed reality (MR), to create even more immersive experiences. With its focus on innovation and creativity, Naughty Office is set to remain a leader in the VR industry for years to come.
The success of lifestyle-oriented VR highlights where the industry is headed. It’s no longer just about passive consumption; it’s about the total immersion in a specific lifestyle or narrative. Modern VR studios focus on several key pillars: