From classical dance forms like Bharatanatyam and Kathak to the global phenomenon of Bollywood , creativity is a vital part of Indian identity.

Millions of non-resident Indians (NRIs) consume this content to stay connected to their heritage and teach their children about Indian values.

Indian food content is the second most searched culinary genre globally (after Italian). However, "Indian food" is a misnomer. It is 29 different cuisines.

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