This period sparked a "mass migration" mindset. Creators began aggressively funneling their TikTok followers to YouTube and Instagram to "future-proof" their careers—a strategy that remains essential today. The Shift in Creator Strategy
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Selling products directly to the audience, such as digital courses, physical merchandise, or exclusive community memberships (e.g., Patreon). This grants creators true financial independence from platform algorithms. Burnout and the Mental Tax of the Career This period sparked a "mass migration" mindset