India’s entertainment ecosystem is no longer merely a consumer base for global content; it has evolved into a global production hub and an incredibly self-sustaining economy. Several key structural shifts drive this growth: FICCI Media & Entertainment Sector
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The Indian Media and Entertainment (M&E) sector reached a critical milestone in 2025, growing to a total valuation of INR 2.78 trillion . For the first time, digital media became the industry's largest segment, surpassing INR 1 trillion in revenue and accounting for approximately 59% of total advertising spend . Market Overview & Growth Projections India’s entertainment ecosystem is no longer merely a