The New algorithm penalizes "brittle audio"—ads that rely on high dynamic range (very quiet whispers followed by loud bangs). You need "flat-lined" audio mastered at -16 LUFS (Loudness Units Full Scale).
Before a full quack, ducks often produce a barely audible prepulse—a soft glottal click. This prepares the auditory system without triggering alert. In ad tech, means serving a 1-pixel, zero-cost tracking beacon (the “click”) 300–500ms before the actual ad load. This primes the browser’s rendering queue and reduces viewability-based CPM penalties. Early tests show a 14% increase in measurable viewability without extra spend. duckquackprepcpm new
In the context of databases, "Prep" is universally understood as . The New algorithm penalizes "brittle audio"—ads that rely