The Indonesian film and television industry has experienced significant growth in recent years, with many local productions gaining international recognition. Some popular Indonesian films and TV shows include:

(lifestyle/luxury vlogs) are consistent chart-toppers with tens of millions of subscribers. Social Commerce

YouTube remains the most popular video destination in Indonesia, and its top creators have built audiences that rival the country’s biggest traditional stars. (real name Tobias Justin) is the undisputed king of Indonesian YouTube. With 54.2 million subscribers as of August 2025, his channel is the most‑subscribed Indonesian‑language channel and the most‑subscribed Indonesian‑language gaming channel in the world. In June 2025, he received two Guinness World Records in Shibuya, Tokyo—one for most subscribers for an Indonesian‑language YouTube channel, and another for most subscribers for an Indonesian‑language gaming channel. His rise from a niche gaming commentator to a global record‑holder encapsulates the sheer scale of Indonesian digital fandom.

The Indonesian music industry is a significant sector in the country's entertainment landscape. Popular music genres in Indonesia include dangdut, pop, rock, and hip-hop. Some of the most popular Indonesian musicians include:

A significant portion of viral content is shot in warungs (street-side food stalls). These videos are low-fi: a vendor dancing to a remix of a dangdut song, a customer reacting to spicy sambal , or a conversation about rising indomie prices. This aesthetic is powerful because it signals otentik (authentic) to viewers who are tired of polished, Western-style production.