Horror is a massive genre in Indonesia. Channels like Jurnal Risa attract millions of views by exploring haunted locations and diving into local mystical lore ( kuntilanak , pocong ). TikTok: The Viral Trendsetter
This content isn't just staying within Indonesia's borders. For example, Telkomsel (a major telecom) has partnered with Chinese streamer iQiyi to co-produce six Indonesian dramas, while platforms like Vidio are distributing their original series across the region.