Labels frequently sign underground innovators just to have them collaborate with or ghost-write for their bigger, mainstream pop stars. They buy the sound, dilute it, and discard the creator.
When —performing mononymously as JADE —signed her worldwide solo deal with RCA Records in March 2022, expectations were sky-high. As a core member of Little Mix , one of the most successful girl groups in UK history, her solo debut was treated as a major industry event. JADE GLITCH FUCK RCA FOR SHELVING THIS ALBUM FR... EXCLUSIVE
the album’s release date was repeatedly pushed back—at one point delayed until at least May 2025—which killed much of the initial momentum. Fan Theory: Labels frequently sign underground innovators just to have