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Here’s where it gets interesting: a higher CPC on Reddit can actually be cheaper in the long run. One case study showed that a $2.00 Reddit CPC with an 8% conversion rate beats a $0.80 Facebook CPC with a 3.2% conversion rate every single time. Because Reddit users are 27% more likely to purchase compared to other platforms and 82% of users trust recommendations from online communities more than sponsored ads, the quality of traffic you receive often justifies a slightly higher CPM. While the site itself is generally secure, users
Set up automated alerts or traffic pausing based on performance metrics (e.g., "Pause placement if spend > $50 and conversions < 1").