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Beyond the Freshman content, XXL further solidified its video dominance through the . The winners, announced on February 12, 2025, highlighted the year's best in hip-hop video and music. Leading the pack was Kendrick Lamar , who dominated the awards with six wins out of 10 nominations. Lamar took home the top honors of Artist of the Year , Album of the Year for GNX , and Song of the Year for his smash hit "Not Like Us". The awards also shone a light on the rising prominence of women in rap, with GloRilla and Doechii earning trophies that celebrated their impact on the culture. The announcement and reaction videos for these awards generated significant buzz, proving that recognition from XXL remains a coveted badge of honor in the industry.

The annual "XXL Freshman Class" list is arguably the magazine's most influential product. Since its inception in 2007, landing on the cover has been a rite of passage, with alumni including Kendrick Lamar, J. Cole, Megan Thee Stallion, and 21 Savage. By highlighting future superstars, the list has accurately predicted a host of major careers well before their mainstream breakthroughs. xxlxx videos top

These historical cyphers didn't just entertain; they served as a launchpad, with 21 Savage, Lil Uzi Vert, and Playboi Carti all going on to become multi-platinum global superstars. Beyond the Freshman content, XXL further solidified its

The early 2000s marked the beginning of online video platforms, with websites like YouTube (founded in 2005) and Vimeo (founded in 2004) leading the way. These platforms allowed users to upload, share, and view videos, quickly gaining popularity worldwide. As internet speeds increased and mobile devices became more prevalent, online video platforms began to flourish. Lamar took home the top honors of Artist