Production companies are increasingly investing in short-form content, recognizing the need to capture audiences with shorter attention spans. Why "Tiny" is the New "Big"
“Micro-drama platforms in South Korea: Vertical storytelling and fragmented viewing.” Korean Journal of Communication Studies , 30(3), 45-67. PornPlus - Jia Ze - Tiny Asian Cutie -25.02.2024-
In media theory, the "everyman" is a character the audience can easily identify with. Jia Ze amplifies this by acting as a cultural proxy. In the sphere of Asian media, there is often a tension between traditional expectations and modern individualism. Jia Ze’s content often navigates this tension, embodying the struggles of the "average" youth—balancing work, mental health, and societal expectations. Jia Ze amplifies this by acting as a cultural proxy
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